The fear
Wednesday, April 29th, 2009As the swine flu story develops, I’m strangely calmer than I might have expected. I’m somewhat of a worrier – particularly about health issues – but I think there’s something about living in a period of assumed crisis that makes you better able to deal with the next potential bump in the road. After 9/11, the Iraq War, the California budget mess, watching the economy collapse, and the start of serious polar ice cap meltdown, the prospect of a global flu pandemic doesn’t seem as horrifying as it might have prior to our entry into a period of permanent collective “emergency” circa fall 2001.
I will say, however, that I find the seemingly intentional scary-mongering on the part of certain segments of the media absolutely shameful – though surprisingly skillful in terms of narrative! The rapid-fire oscillation between “we’re all going to die” and “business as usual” is insulting to the public, and borders on the deliberately manipulative. Checking out the CNN website over the last couple of days (probably not the best idea), one can reconstruct the meeting that may well have been convened in CNN HQ as the swine flu story began to break:
“OK, we’re going to lead off with some really scary stuff – come up with some sort of map and color areas with flu cases blood red. Every time there’s a case in a new state, go back to the map and make a big show of coloring the new state in. We’ll dispatch Gupta to Mexico City, give him some sort of ethnic-looking vest, and put him in place for some on-the-scene spots to show that we’re on top of this. If there’s a way for his voice to project through a face mask, let’s have him wear the mask. Then after everyone’s good and terrified, we’ll drop in a few reassuring stories about how the regular flu kills around 36,000 people per year. Then over the days that follow, we’ll pay lots of attention to the rates of infection and fatalities, periodically hinting that they might be scarily higher than projected. And of course, we’ll overinterpret every ambiguous statement made by the government, WHO, or anyone else. What’s important is that the viewers feel like we’re on their side. Let’s get to work! Where’s that flaming hell graphic I ordered?”
